In order of return on effort
- Rewrite the listing for one person, not everyone. 'A week for people who want to be looked after and left alone' outperforms 'a transformative journey' every time, because the first one lets someone recognise themselves.
- Answer the solo questions above the fold: is there a private room, is there a supplement, will I have to socialise, who else will be there. Around 40% of your potential guests are asking these and most listings answer none of them.
- Publish eight FAQ answers. It removes the emails you answer twice, and it makes your page eligible to be quoted by search engines and AI assistants.
- Fix the photographs before the price. A shot list built around what is genuinely different about your week beats a professional shoot of a generic one.
- Price against a benchmark, not a feeling. Undercharging reads as 'something is wrong with it' more often than it reads as good value.
What does not work
- Discounting a quiet departure. It trains your audience to wait, and it tells the people who paid full price what you think of them.
- Listing on five aggregators at once. You compete on price against several hundred near-identical weeks and win on none of them.
- Posting more on Instagram without changing what the listing says. Traffic to a page that does not convert is a more expensive version of the same problem.
The benchmark to price against
Per person per day with a private room included: Thailand and Sri Lanka $150–280, Morocco $150–280, Bali $200–380, Portugal and Spain $250–400, Mexico $250–400, Greece and Italy $350–550, Costa Rica $350–550, UK and US $350–650. If you sit below the band, say why on the page. If you sit above it, say why there too.